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What Is Niche Marketing

The word “niche” is defined as: “A special area of demand for a product or service“. “Marketing” is defined as: “The opportunity to buy or sell“. If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general. Oftentimes big businesses use niche […]

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